What happens when you marry Milan’s most joyful fashion brand with Britain’s chicest summer wear wizards?
After reconnecting at a mutual friend’s weekend party in the English countryside, La DoubleJ founder, J.J. Martin and Orlebar Brown founder, Adam Brown fused their collective brainpower to dream up a deluxe new spin on destination dressing. Enter, the “Raise Your Vacation Vibration” collaboration, a high summer capsule comprised of 34 effortlessly elegant swimwear and ready-to-wear styles designed for all genders, arriving in three dazzling prints in a bold red, white and blue palette. Blending La DoubleJ’s power-printed, Italian feminine ebullience with Orlebar Brown’s sophisticated, masculine silhouettes, each piece in the line is designed to elevate your holiday state.
“This collection is really a true founder-to-founder brainchild. OB was looking to add a little more pizazz to their prints while we at LDJ were looking to absorb some of that “off-duty” elegance that they’re so well-known for. Although they might seem traditionally like “men’s” and “women’s” collection forged into one, all the pieces are really genderless, meant to be borrowed from your partner or your BFF’s closet while on holiday together. This is a true marriage of energies and aesthetics.” – J.J. Martin
“I fell in love with La Double J when I met J.J. Martin a few years ago. Her aesthetic is infectiously upbeat and vibrant – the ultimate manifestation of our mantra ‘Feel Summer’. This collection is a superb fusion of both brands, taking them into new worlds. Without rules. Without constraint. With love and a sense of joy.” – Adam Brown.
Infused with the laid-back luxury evocative of adventures along the Med, the collection is intended to go from plane to poolside to post-swim aperitivo. Think sand-skimming dresses like the “Viviana” crafted from the finest Italian cotton, breezy, oversized tops like the “Better Than Your Boyfriend’s Shirt” or the “Maitan Shirt” and all-figure flattering one-pieces like the “Daquiri Suit” and the tailored “Bulldog Swim Shorts” that double as tops and shorts. All items have been designed to slip seamlessly into one’s existing summer wardrobe or to be coordinated with your beloved’s beachside look for a major match-made-insummer- heaven moment. To celebrate the launch of this new luxury line, the brands will kick off the summer season with collection dedicated celebrations in St. Tropez and East Hampton.
Each of the three exclusive prints in this collection is designed by La DoubleJ and was inspired by deific energies to create a mood-boosting visual harmony between positive feminine and masculine characteristics; “Dragonflower”, a re-imagining of an iconic LDJ print, symbolizing the harmonious blend of strength and beauty; “Morpheus”, a romantic ode to the god of dreams; and “Whitsun” a beautiful botanical inspired by the king of flowers, used symbols of compassion and healing, immortality.