About us

SEEKING EXCELLENGE
IN WHATEVER WE DO

SALT WATER

Founded in 1995, and now presenting over 25 years of market experience, Salt Water is today the most trusted name in luxury resort and ready to wear in Greece. It all started when founder and visionary Marie Zacharaki identified a void in the Greek market when swimwear could only be found in specialized lingerie stores. She essentially introduced and established this category as a staple in high-end multi-brand boutiques. Determined to innovate and bring top fashion brands to Greek consumers, she built the firm into what is now: The premiere wholesale partner for luxury resort-wear, contemporary ready-to-wear, accessories, and swimwear brands.

OUR SO FAR JOURNEY

Salt Water having been recognized as the market leader in resort-wear, gradually started to expand into new fields as of 2014 with:

The introduction of premium RTW brands that further complimented the existing brand mix, offering retailers and consumers alike an additional perspective on fashion

Setting up a growing, independent retail division that currently boasts 10 own stores (mono-brand and multi-brand) in prime locations

The company now supplies the top retailers in Greece with the most coveted, luxury fashion brands – representing a vast percentage of all high-end resort buys and making Salt Water the first choice for relevant retailers. These connections along with its own retail network allow the brands that Salt Water represents to reach not only local passionate fashion consumers, but also the most affluent international travellers as the overall retail reach is 1 in 5 locals and travellers.

SALT WATER

Was established in Athens Greece in 1995 as a modern marketing oriented Company, introducing and promoting Branded Life-style Fashion Collections and Services in Greece and Cyprus.

SW birthed the Luxury Brand Resort Fashion Wear Business in Greece and for over 20 years.

SW is the most professional, prestigious and trusted name in this field, enriching and bettering consumer’s lives in a credible way, far from any commercial deception. 

The strategic decisions, following the sharp ability to spot new talent and choices of conceptual Brands by the owner/founder Ms Zacharaki.

Based on authenticity, correct Image, superior quality, good channels of communication and professionally ethical behavior, this strategy enabled the company to grow its brand portfolio, at an unprecedented pace, ultimately creating a resort luxury wearnew paradigm of business success

SEEKING EXCELLENGE
IN WHATEVER WE DO

OUR SO FAR JOURNEY

Having established ourselves in the specific market,
we entered gradually as of 2014 into:
•
The introduction of Active premium RTW Brands of complementary
to our existing Brands Image and caliber, and…
•
 Setting up a limited Independent Retail Division, currently operating
7 mono and multi brand exquisite Stores/Corners in prime locations,
promoting our brands by upgraded Merchandizing, increasing Brand
and Company awareness, and creating opportunities for synergy projects
with Brand owner Companies as well as Key Retailers in the market.