Brazilian fashion brand FARM Rio launches its newest collection for Spring Summer 2024, continuing the brand’s “dress in happiness” legacy while infusing each piece with its uniquely recognizable Brazilian DNA through bold shades and vibrant prints. For Spring Summer 2024, FARM Rio introduces 65 prints, with blooming florals and tropical nuances streaming through the collection.
This season, the brand taps into a bright and fresh take on everyday essentials complete with FARM Rio’s signature artisanal touches. The collection introduces many duo-tone styles with vivid hues like green, red, blue, yellow, and lilac combined with white. The new product lineup combines the brand’s classic dress shapes and institutional floral prints in perfect synergy with fresh patterns and silhouettes, offering a versatile range of outfits suitable for various occasions.
The Spring Summer 2024 Collection Preview debuted with the long-awaited newest installment of FARM Rio’s collaboration with the Yawanawa community, resulting in an 11-piece capsule featuring an exclusive variety of womenswear and beaded accessories made in conjunction with the Yawanawa women, indigenous to Brazil.
Staying true to tradition, the brand continues with an elevated swimwear line, encompassing elaborate and instantly recognizable pieces, such as artisanal cover-ups and embroidered bikinis.
To solidify the collection’s mood, its homage to nature, and its touchpoints of brightness, lightness, and femininity, FARM Rio’s SS24 Campaign focuses on the magic within nature. Shot throughout the stunning South American landscape, blooming flowers and the gentle yet striking energy of Spring take full effect. The campaign inspires an affection for life’s simplest moments of happiness– beginning with getting dressed.
